Months of mounting pressure on skincare brand Neutrogena to address an accusation by Hayden Panettiere, which was intensified following the actor’s recent passing, has finally led to a response from the company on Instagram. In the statement that disabled comments, Neutrogena acknowledged the end of its long-standing collaboration with Panettiere but refrained from delving into specifics regarding the termination or the alleged connection to her discussion on postpartum depression. The brand expressed pride in their past partnership with Panettiere while acknowledging the lack of support provided during her challenging period, asserting it does not align with Neutrogena’s values.
Panettiere, renowned for her roles in TV series like “Heroes” and “Nashville,” served as a global brand ambassador for Neutrogena from 2005 to 2015. After giving birth in late 2014 and subsequently going public about her postpartum depression struggle on “Live with Kelly and Michael” in 2015, Panettiere’s association with Neutrogena ceased. During an interview with Jay Shetty on the “On Purpose” podcast in May, Panettiere alleged that Neutrogena attempted to terminate her contract citing a morality clause due to her 2015 remarks, a claim refuted by her representative at the time. Panettiere highlighted the lack of communication from Neutrogena following the incident, underscoring the prevalent misconceptions and stigma surrounding postpartum depression.
The aftermath saw fans organizing a boycott against Neutrogena post the podcast release, with one beauty influencer incorporating podcast excerpts in a video titled “Neutrogena hates women!” Following Panettiere’s untimely death, fans renewed their demands for Neutrogena to address the allegations. Social media platforms were inundated with calls for accountability, with users urging the brand to acknowledge their actions regarding Panettiere, particularly in light of recent events.
Neutrogena’s Instagram response expressed deep sorrow over Panettiere’s demise, paying tribute to her as a valued member of their community. The brand refrained from immediate comment post the actor’s passing out of respect for her family and loved ones. Neutrogena commended Panettiere’s bravery in speaking out, deeming it instrumental in raising awareness on the issue of postpartum depression. Promising to play a more proactive role, Neutrogena pledged a substantial investment in a community health partner to enhance support for women, particularly concerning postpartum depression, with detailed plans to be unveiled in due course.