Turning Point USA, a conservative organization founded by Charlie Kirk, has stirred controversy by announcing their plan to host a separate Super Bowl Halftime Show, named “The All-American Halftime Show,” on February 8, 2026. The announcement, made by Charlie’s wife Erika on the organization’s social media account, aims to celebrate “faith, family, freedom.” This move comes in response to the backlash from conservatives and right-wing individuals over the selection of Bad Bunny, a Puerto Rican artist who predominantly performs in Spanish, as this year’s Super Bowl halftime performer.
In an attempt to cater to dissenting voices, Turning Point USA’s website included a poll on music preferences, offering “Anything in English” as an option. The news of the rival halftime show has sparked outrage among NFL fans and the public, leading to strong criticisms on social media platforms.
Bad Bunny, addressing the controversy during his recent appearance on Saturday Night Live, expressed gratitude for the opportunity to perform at the Super Bowl. He highlighted the significance of his performance for the Latino community in the United States, emphasizing the contributions and influence of Latinos in the country.
The artist, known for his activism, has previously voiced concerns about ICE presence at his U.S. concerts. In an interview with i-D magazine, Bad Bunny expressed worries about the agency’s actions and their impact on his performances in America. The ongoing debate surrounding the Super Bowl halftime show choice continues to resonate across various communities.