Aldi has recently implemented price reductions on a wide range of products throughout January. The discounted items span across various categories, including fresh and frozen foods, pantry essentials, household goods, and personal care items.
Among the notable reductions are red lentils now priced at 99p, down from £1.39, porridge sachets at 79p from 99p, and organic steel cut oats at £1.99, reduced from £2.19. Additionally, beef and pork Bolognese mince is now £4.49 instead of £4.79, pork and gammon joints are priced at £3.49, down from £3.99, and Specially Selected British cheese is available for £2.29, reduced from £2.59.
Further discounts include sweetcorn at 55p from 59p, and a reduction in the price of six large free-range eggs to £1.75 from £1.79. Shoppers can also enjoy savings of 50p on selected products such as no beef flank steak at £6.99, previously £7.49, and vegetable pieces and meatballs at £1.49, down from £1.99.
The price cuts in January represent an investment of over £22 million to lower prices for consumers. Julie Ashfield, Chief Commercial Officer at Aldi UK, emphasized the supermarket’s commitment to providing customers with the best possible prices while maintaining quality standards. This initiative follows Aldi’s announcement to open 40 new stores in the UK this year, with plans to invest £370 million in locations like Southam, Hastings, and Amersham.
Aldi’s expansion efforts align with its long-term goal of reaching 1,500 stores in the UK, supported by a substantial £1.6 billion investment program unveiled last year. Recent store openings in locations like Kirkintilloch, Eastbourne, Fulham Broadway, and Deeside have further bolstered Aldi’s presence in the market.
In a recent assessment by Which? consumer rights magazine, Aldi was recognized as the cheapest supermarket throughout most of 2025, claiming the top spot in ten out of 12 months. The average monthly price difference between Aldi and Lidl was a mere 77p, with Aldi emerging as the most cost-effective option for shoppers.
In December, Aldi maintained its position as the most economical choice for a basket of 68 items, costing an average of £123.60. Lidl closely followed at £123.70 for both members and non-members of Lidl Plus. In comparison, Asda shoppers spent an average of £134.89, while Tesco Clubcard members paid £135.84 or £139.12 without a Clubcard for the same set of items.