Puerto Rican superstar Bad Bunny has been officially named as the headliner for the Super Bowl LX halftime show. The renowned artist will take the stage at Levi Stadium in California on February 8, 2026.
The NFL made the exciting announcement on September 28 after months of speculation. However, the news faced criticism from some conservative quarters due to Bad Bunny predominantly performing in Spanish. Kristi Noem, the Secretary of Homeland Security, even mentioned that ICE agents would be present at the event.
Bad Bunny, who recently hosted SNL, expressed his emotions in a statement, highlighting the significance of the moment for his culture and heritage. With a net worth of $50 million, the reggaeton sensation has not only excelled in music but also made waves with lucrative endorsement deals, notably with Calvin Klein and collaborations with sports icon Messi and Adidas.
Widely regarded as one of the most influential Latin artists globally, Bad Bunny’s upcoming performance at the Super Bowl halftime show signifies a monumental achievement in his career and a pivotal moment for cultural representation on a global platform.
Initially known as Benito Antonio Martínez Ocasio, Bad Bunny’s rise to fame began in 2016 with his track ‘Diles.’ His success continued with hits like ‘Ahora Me Llama’ alongside Karol G in 2017 and the release of his album ‘X 100PRE’ the following year.
Having won multiple Grammy Awards, including Best Latin Pop or Urban Album, Bad Bunny’s impact on the music industry is undeniable. His record-breaking albums and collaborations with A-list artists like Drake, Rosalía, Cardi B, and Dua Lipa have solidified his position as a global music icon.
The artist recently concluded a successful residency, ‘No Me Quiero Ir De Aquí,’ with 30 sold-out shows. He is now gearing up for a massive stadium tour starting in November 2025 and spanning various international locations, including the Dominican Republic, Brussels, and London.
Despite his Super Bowl appearance next year, Bad Bunny has deliberately avoided touring the US amid concerns about ICE activities. In an interview with i-D magazine, he clarified his reasons for this decision, emphasizing that it was not out of animosity towards the country.
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